According to blokes in my line of work, Newer sports trying to get themselves the 'extreme' tag, dont even get to charge Red Bull to have thier brand all over the said product or attraction at events and the like. According to Red Bull, Just having their Red and Yellow cow on your stuff will actually cost YOU money. Such is their market penetration into the 'extreme sports industry'. Guess with that kind of pull, drilling a few bolts into a wall in some far flung part of patagonia doesnt really bother you or your corporate Austrian buddies. |