"For some reason many people pick it as their first multi-pitch route"
Have heard people whizzed about "going multi-pitching" in their leadup to BBB. Like it's a rad new thing.
As already mentioned in this thread and previous threads following such rescues- it would do no harm to highlight in the guidebook the committed nature of ANY 9 pitch route. The fact that it's all there in the book right alongside the routes at Shipley or whatever makes it seem just as sanitised to someone that doesn't know any better.
And I second the comment about Bellbird Wall, Sublime Point as much better places to link a few pitches together (though we know that Sublime Point isn't the easiest place to fly a chopper into).