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Chockstone Forum - General Discussion

General Climbing Discussion

Topic Date User
Boganville 6-May-2010 At 11:07:00 AM SteveH
Sounds like this group of developers should have become business partners and invested their time and money in starting a business and purchasing a cliff on some private land or building an artificial wall.

They could have charged for admission, marketed and advertised as they saw fit, released colour brochures and perhaps even run a hot dog stand or two. Ski lifts to the crag, reverse cycle a/c, retracting roof, seating and even the potential for rides!

Pay a few bucks and get a photo of you on a climb or with your favorite route-developer, hire a seat and/or beach umbrella, sell beta, small charge for pre-placed draws, hire-a-belay, sherpa's or pack-mules for rent. User-pay toilets, chalk vending machines, wireless internet so people can spray about their achievements.

Oh, and if its really about money, how about a 'australian idol'-style phone poll where members of the community pay $3p/m to call in and register their favorite route. I don't want to go over the top here... but perhaps there is even scope to sell the concept to a reality tv producer...

Something like Disneyland but more Climbyland with soft fluffy toys, bright colours and tacky-but-addictive tunes (user-pay per song, of course).

Think they are definitely onto something... Its just that they got it plain wrong! Does their Marketing/PR manager need to do a little more market research?!

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